SRJD wishes to provide a forum for the exchange of ideas and new research findings in the field of design and culture. SRJD is intended to accommodate any research publication in areas of Visual Communication Design, Interior Design & Architecture, Fashion Design. The open-access policy refers to the free public-access to read an article. SRJD (Serat Rupa Journal of Design) is an official open-access journal published under the Maranatha Christian University. Is this study it was found that: Obtained several texts that have been experienced in the context of a symbol to interpret the message on Sutra Condom Products is Sutra is a condom, Red is Condom of Sutra, Condom of Sutra is smooth and soft, Sutra condoms to prevent HIV / AIDS Much of the information contained in packaging of Sutra Condom Products into the consumer's right to know as a user, actualy many are not interested in knowing more Meaning connotation of more interest to consumers to use the products offered.Volume 6 Issue 1 will be published in January 2022. Text has been created is certainly not independent of the context around it, so the interpretation is also studied customers and sex workers on text of Sutra Condom Product. The method used is qualitative used was text analysis Semiotics of Roland Barthes with nature Single Case Single Analysis. Nature of the research is explorative aimed to explore and understand the significance of a reality that is stored in the mind or understanding of the subject / object. This paradigm is used departs from an attempt to find an explanation of the phenomenon of social events based on the interpretation and experience of those studied. Beside that, the color of the Barker analysis is also used to assist the analysis in this study. For this study using the framework Semiotics of Roland Barthes as a theoretical framework, including about signified, signifier and denotation meaning on messages of Sutra Condoms Products. In general, this thesis discusses about the connotations omessages on Sutra Condoms Products. Background this study discusses about Messages and Meaning in Social Semiotics, Semiotics of Roland Barthes an analysis of the messages in the Sutra Condoms Products have an impact on how the message recipient receives the message of Sutra Condom Products.

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